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Why Choose Us?
Direct Mail, which includes advertising programs like the ones offered by Market Select Inc., contribute over $200 billion to the U.S. Postal Service and provide over 6.5 million jobs including the involvement of 300,000 USPS employees.
According to the Direct Mail Information Service, 67% of direct mail is opened and 45% is both opened and read. Research shows that the ROI (return on investment) of direct mail is excellent. To generate $14 in sales, one must spend only $1 on direct mail.
- 52% of people purchase products and services that they see advertised in the mail
- 55% look forward to discovering the mail they receive
- 77% look through their mail immediately
- 98% of consumers bring in the mail the day it is delivered by the post office
References:
Direct Mail Statistics, article by editor 11/29/2007
U.S. Postal Service, Mail Moment Survey
Valassis, Inc.
Why Use Direct Mail Advertising?
Unlike TV, radio or billboard advertisements, Market Select’s Direct Mail program reaches consumers with a tangible item in their mailbox. You can guarantee 98% of those households in the zip code mailed will at least touch and see your ad. In addition, those ads with coupons can gauge the effectiveness of their investment by the amount of customers who call or come in with the printed coupon or ad.
Unlike the newspaper, Market Select delivers a product that is FREE to the consumer. The distribution of Market Select’s wraps and Berks Direct magazine far exceeds the readership of the newspaper in today’s age of accessing electronic based information.
Unlike other direct mail companies, Market Select offers the customer products with much larger advertising space. Market Select’s ability to penetrate entire zip codes, chosen by the customer, make for a much more effective distribution area able to fit the needs of the customer.
Market Select, Inc. would be glad to service you and your company. With the most affordable rates, quality products, and variety of delivery dates and areas that best suits your advertising needs, Market Select, Inc. works to help you help your business. Contact us today.
Market Select, Inc.
Market Select specializes in the low cost distribution of our customers’ printed advertising message utilizing the US Postal Service. We can create and distribute a message that focuses directly on the geography of those consumers that would most likely patronize your business. Yes, we can have your printed message reach around 98% of the homes surrounding your trade area. The best you can get!
With the rapid decline in newspaper readership, subscriptions and the clutter that has taken over more traditional media, it’s good to know you have a sensible and effective alternative when it comes to your print advertising needs.
Our mail processing allows every participating advertiser of ours to appear in the mailbox seemingly as if they were placed there as their own separate piece. However, we process our mail and deliver it to the appropriate postal locations for delivery in a way that provides for the least amount of postage. Some advertisers recognize this as "Shared Mail" or "Marriage Mail".
Market Select’s direct mail advertising program is constantly evolving. Starting in Berks County in 1991, we have expanded our services to include Lehigh Valley and Lancaster County. Over 510,000 homes strong!
Contact us today. We’d be glad to start saving you money and demonstrate to you the terrific results our direct mail advertising programs can bring your business!
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